Starbucks Open World’s largest Outlet In China - Alldamoney

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Starbucks Open World’s largest Outlet In China

Starbucks Open World’s largest Outlet In China
Starbucks opened its largest and most technologically advanced among its 27,000 stores located worldwide in Shanghai, China on Tuesday making the Chinese city home to the world’s biggest Starbucks (SBUX) store.
The two-story, 30,000 square foot roaster store comes with three coffee bars, one of which clocks in at about 88 feet long and does much more than simply serve coffeeReserve Roastery. The coffee bars will serve brews made from beans grown in China’s Pu’er in Yunnan Province, with a two-story, 40-ton copper cask towers over the store, refilling the coffee bars’ various silos.
It also includes a tea bar made from 3-D printed materials, and an in-house bakery employing more than 30 Chinese bakers and chefs, as a nod to the local beverage of choice the company stated.

The Store is the first non-U.S. location of a new series of shops designed to offer a more “immersive” experience for coffee lovers. The other about half its size opened in Seattle around 2014.
Given that China's traditional warm beverage has long been tea, not coffee the country might seem like an odd place to open the world’s biggest and arguably most flashy Starbucks.

Starbucks China CEO Belinda Wong
But domestic consumption of coffee over the last few years in China is rising significantly. A report by the United States Department of Agriculture (USDA) reflects that coffee consumption in the mainland has almost doubled since 2012-13, moving up from 1,628 to 3,215 by June 2017-18 (thousand 60-kilogram bags).
And also expanding disposable incomes and changing demand patterns in the backdrop of a growing economy have supported the growing trends.
While the demand is still a fraction when compared to that of the U.S. or Japan, the potential for growth is at play. Starbucks U.S. store sales increased 3%, while China comp store sales increased 7%, driven by a 5% increase in transactions during the fiscal year 2017.
In fact, Starbucks chief executive Howard Schultz said the company struggled when it opened its first store in China in 1999. “We had to educate and teach many Chinese about what coffee was — the coffee ritual, what a latte was,” Schultz told CNN. “So in the early years, we did not make money. “He said.

Outside the U.S., China is now the fastest growing market for Starbucks in terms of store count with the company committed to opening more than 5,000 stores in the mainland by 2021.
Although China is still predominantly a tea-drinking nation, with its store expansion, Starbucks is trying to weave the coffee culture in China with the Starbucks experience.
So If you think coffee in China, know Starbucks is somewhere around.

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